They say that here on Substack you should create in public, so…
I’m trying out doing regular podcast with my friend Simon Severino.
After a technical mishap with the first pilot episode, we just recorded a second one.
As I keep finding out, doing stuff wrong is often the best way to figure out how to do it right.
Sure enough, this one worked much better.
Simon brings a sharp, strategic, systems-minded view of marketing. I bring more of the copying, creative, and direct-response perspective.
Together, we look at what makes marketing and copy work, what makes it fall flat, and how business owners, marketers, and copywriters can learn from both.
I’d love to get your thoughts on the podcast.
What do you like? What do you dislike? What would you like to see more of? Less of?
And of course… should we continue?
Please let us know in the survey, and feel free to leave more detailed comments.



